An animator asked me how I / if I acquired permission to use licensed music in my music video:
I am quite an appreciator of some of your animation work! Most specifically being Rhythm and Rockets. I really think it’s an awesome piece and it’s inspired me to start making something of my own. My question however pertains to the music you used for Rhythm and Rockets. I have been trying to research the proper method for acquiring the rights to use a song in a short animation, but I’ve been having no luck so far. I’m trying to find a way to aquire (or potentially purchase if need be) the rights to use Michael Franti’s I’m Alive (Life Sounds Like), in the same way you used Make a New Dance Up. I’ve kind of reached a dead end in trying to find out where Capitol records would give that kind of license, as their website process does not seem to even have that song as a listing. If this was a process you went through, I would really appreciate a bit of help in finding the right way to go about this.
Thanks for your time!
This is an issue I was wondering for myself before I started uploading videos. I felt my response would be helpful to others’ who are worried about copyrighted music:
Glad you enjoy my work! I hope you succeed in finishing your passion project.
Like you, I did a ton of research on the laws and proper usage of copyrighted music. I would listen to songs and really want to make a music video with them, but was afraid of the legal issues.
Thankfully, U.S. law has Fair Use
, which applies to copyrighted materials on the internet. I’ve studied fair use for awhile, but it gets somewhat complicated. For the majority of us internet animators, we can just rely on the licenses that YouTube has set up with record labels. And although most of this advice applies to animations on YouTube, it practically
works for releasing content on the web in general.
1. Permission not required
For one thing, I did not ask for explicit permission from Hey Ocean (the band who made Make a New Dance Up).
The reason is it’s because they are managed by a large recording label company, who do not have the time to do business with a small animator like me.
Even if they did consider granting me a usage license, it would probably cost multiple thousands of dollars. Definitely not worth it.
This has an upside though! Since they are too busy making other deals, it is very likely they would not sue me or pursue legal action to take down my work.
2. Monetizing is not allowed
Before YouTube, when I only published my animations as Flash animations on websites, there was very little risk of my movie being “taken down”.
But nowadays, I upload to YouTube, which has automatic content identification. When you upload a song that has been registered with a public recording company, YouTube will detect it and flag it.
Although “Make a New Dance Up” was flagged, the usage policy on the song allowed me to publish my work just as long as I do not monetize.This is the case for most copyrighted music.
So, if you have a creative idea that involves using a popularized song, you can probably use it. Just don’t expect to make any money off of it.
It is important to give off the vibe that you made this movie for artistic purposes, instead of competing with the original creator.
3. Play nice with automatic copyright detection
Sometimes YouTube will completely deny the usage of a particular song, which is a bummer.
Since animation takes a ton of time, I usually check if the music can even be uploaded.
If there is a version of the song that is uploaded by some random person, then chances are, you will be able to use it in a video as well.
For example, the song you wish to use has been uploaded in a lyric video here: http://www.youtube.com/watch?v=Od-_O0K285o
That means, you can probably make your own video with the song.
Despite this, I always upload a private “test video” with the song, so I can inspect the specific copyright policies myself.
EDIT: You can actually browse all the copyright policies here: https://www.youtube.com/music_policies
If your song is blocked, don’t try to “bypass” the content detection system. It will give YouTube and the record label more reason to take down your work.
Oh, and it goes without saying:
Always clearly credit the sources you use. In the description AND the movie credits itself.
They deserve credit, and it helps you legally.
Over time, I’ve found you gotta take a very calculated risk with the music you use.
Even if you follow all of these guidelines, there is always a chance the recording label will update their policy on the song, making it unusable for you.
But I’ve found that this is a very safe approach, and I’ve never been contacted by the creator or any lawyers about using their copyrighted music.
Thanks for emailing me about this. It has given me a chance to formally write down my methodology on copyrighted music.
It is a big decision whether or not to use a song, but once you discover it is safe to use it, it’s awesome!
You have industry-level professional music backing your creation!
Good luck with your project,